This is not just limited to websites I think. In my experience, a lot of companies or organizations that charge money (e.g. hospitals, cinemas, psychologists, some physical stores) intentionally hide or at least downplay how much they charge. My guess is this is probably to work around the price elasticity of demand—if you don’t even know what the price is, there’s no way you can flinch away from a high price to begin with. Interestingly, most restaurants are upfront about how much they charge, which I’m guessing is because the restaurant world is far more competitive.
This is not just limited to websites I think. In my experience, a lot of companies or organizations that charge money (e.g. hospitals, cinemas, psychologists, some physical stores) intentionally hide or at least downplay how much they charge. My guess is this is probably to work around the price elasticity of demand—if you don’t even know what the price is, there’s no way you can flinch away from a high price to begin with. Interestingly, most restaurants are upfront about how much they charge, which I’m guessing is because the restaurant world is far more competitive.