My guess is that they’re for the higher-ups at the company itself, a glossy corporate brochure in front of the real website. Urgh. The gym I use has a similar sort of website, and it’s really troublesome to go to it with a definite question like “when is the 50m pool open this week?” and extract an answer.
It might also be for investors. Tech companies often want to position themselves as “growth companies.” If a company describes itself as a bundle of concrete existing services, that feels limited. But who would dare to claim there are limits to the potential of a Customer Engagement Platform with powerful AI?
My guess is that they’re for the higher-ups at the company itself, a glossy corporate brochure in front of the real website. Urgh. The gym I use has a similar sort of website, and it’s really troublesome to go to it with a definite question like “when is the 50m pool open this week?” and extract an answer.
It might also be for investors. Tech companies often want to position themselves as “growth companies.” If a company describes itself as a bundle of concrete existing services, that feels limited. But who would dare to claim there are limits to the potential of a Customer Engagement Platform with powerful AI?