Wait, but you can’t just talk about compensating content creators without looking on the other side of the picture. Imagine a business that sells some not-very-good product at too-high price. They pay Google for clever ad targeting, and find some willing buyers (who end up dissatisfied). So the existence of such businesses is a net negative to the world, and is enabled by ad targeting. And this might not be an edge case: depending on who you ask, most online ads might be for stuff you’d regret buying.
Wait, but you can’t just talk about compensating content creators without looking on the other side of the picture. Imagine a business that sells some not-very-good product at too-high price. They pay Google for clever ad targeting, and find some willing buyers (who end up dissatisfied). So the existence of such businesses is a net negative to the world, and is enabled by ad targeting. And this might not be an edge case: depending on who you ask, most online ads might be for stuff you’d regret buying.