I’m not sure how I (me, specifically—may be generalizable to others?) can apply any of those unless I’m already receiving feedback, reward.
In the interest of being specific and concrete I’ll use one example—my personal bugbear: the refrain from people who tell me that as a creative freelancer I need to “get your stuff out there” stuff here nebulously referring to the kinds of videos I can make. “There” is an impossibly vague assertion that the internet and social media are vectors for finding clients.
Yet I have low belief in “getting stuff out there” is an effective measure to improve my standing as a creative freelancer, let’s go through your suggested influences one-by-one:
Peer Pressure: well it doesn’t work evidently since I’ve been repetitively told that “you need to put your stuff out there” is true—but I don’t believe it. These people are often peers, stating it as a fact, yet it doesn’t shift my belief. The caveat I would put here is I have not had luck finding clients through previous forays online and most of my clients appear to come from offline networks and relationships.
Getting Quick Feedback: This does seem like the most effective means of shifting belief—however it is no applicable in this example as the feedback is non-existant, let alone quick. Likes and comments don’t translate into commissions and clients.
Getting the information from a trustworthy source: yes, generally true, call it “appeal to authority” call it Aristotle’s theory of ethos in rhetoric. Yet not applicable in this example, in fact people who repeat this refrain appear less trustworthy to me.
Getting other reward in Parallel: Likes and comments are rewards in a sense, yet do not influence my belief because it is not directly affecting the core metric which is—getting more clients or commissions.
However there are some caveats: the advice is impossibly vague and therefore impossible to action. Which begs the question of—what is my lack of faith or belief with? If I had to pin it down it would be “spamming the internet with my videos is not sufficient to generate meaningful relationships with clients and collaborators”. The truth is that most of my clients come from word of mouth among offline networks.
It might be worth me applying this framework to another activity or theory I have “low belief” and compare the two? hmmm…
I’ve been repetitively told that “you need to put your stuff out there” is true—but I don’t believe it. These people are often peers, stating it as a fact
Can they give you specific examples of the clients they gained as a result of publishing a video on a social network? (Maybe there was something special about those videos, and it is not true for videos in general. But maybe you could copy that special thing.)
Likes and comments don’t translate into commissions and clients.
Agreed, they don’t. Maybe shares make it more likely for the video to reach a potential client.
I suspect that a good video needs to be “actionable”: it should give a specific example of a problem that you can solve, and it should explicitly encourage them to contact you if they need to have a problem like that solved.
Other types of videos are only useful if they make people click on your video feed and find the “actionable” ones.
But that’s just a guess; I never had a job like that.
Can they give you specific examples of the clients they gained as a result of publishing a video on a social network?
To be honest I haven’t asked for specific examples (and I guess I’ll need to find a way to ask for it which is not misconstrued as confrontational) but no one has been forthcoming.
Agreed, they don’t. Maybe shares make it more likely for the video to reach a potential client.
Yup, “Hey look at this, you should get them to do your next music video for you” or within a band: “hey look at this video they did for this band, we could use something like that”.
I suspect that a good video needs to be “actionable”: it should give a specific example of a problem that you can solve, and it should explicitly encourage them to contact you if they need to have a problem like that solved.
That rings true. The only person I know personally who has gotten such high social media engagement they are now getting spots on traditional media is an “expert”, therefore they provide actionable advice. They have both the credentials and the industry experience to back it up. It also (unfortunately) helps they intentionally solicit controversy and use clickbaity statements. And it’s a topic which is always in demand. At their behest I’ve tried putting out didactic videos on what bands and artists should do for music videos, explaining different tropes and conventions where are cool. but like after 2 months I ran out of ways to make it “actionable”. Maybe if I continued the grind for 6+ months the algorithm would have started pushing my content more on people outside of my network’s Instagram feed?
I’m not sure how I (me, specifically—may be generalizable to others?) can apply any of those unless I’m already receiving feedback, reward.
In the interest of being specific and concrete I’ll use one example—my personal bugbear: the refrain from people who tell me that as a creative freelancer I need to “get your stuff out there” stuff here nebulously referring to the kinds of videos I can make. “There” is an impossibly vague assertion that the internet and social media are vectors for finding clients.
Yet I have low belief in “getting stuff out there” is an effective measure to improve my standing as a creative freelancer, let’s go through your suggested influences one-by-one:
Peer Pressure: well it doesn’t work evidently since I’ve been repetitively told that “you need to put your stuff out there” is true—but I don’t believe it. These people are often peers, stating it as a fact, yet it doesn’t shift my belief. The caveat I would put here is I have not had luck finding clients through previous forays online and most of my clients appear to come from offline networks and relationships.
Getting Quick Feedback: This does seem like the most effective means of shifting belief—however it is no applicable in this example as the feedback is non-existant, let alone quick. Likes and comments don’t translate into commissions and clients.
Getting the information from a trustworthy source: yes, generally true, call it “appeal to authority” call it Aristotle’s theory of ethos in rhetoric. Yet not applicable in this example, in fact people who repeat this refrain appear less trustworthy to me.
Getting other reward in Parallel: Likes and comments are rewards in a sense, yet do not influence my belief because it is not directly affecting the core metric which is—getting more clients or commissions.
However there are some caveats: the advice is impossibly vague and therefore impossible to action. Which begs the question of—what is my lack of faith or belief with? If I had to pin it down it would be “spamming the internet with my videos is not sufficient to generate meaningful relationships with clients and collaborators”. The truth is that most of my clients come from word of mouth among offline networks.
It might be worth me applying this framework to another activity or theory I have “low belief” and compare the two? hmmm…
Can they give you specific examples of the clients they gained as a result of publishing a video on a social network? (Maybe there was something special about those videos, and it is not true for videos in general. But maybe you could copy that special thing.)
Agreed, they don’t. Maybe shares make it more likely for the video to reach a potential client.
I suspect that a good video needs to be “actionable”: it should give a specific example of a problem that you can solve, and it should explicitly encourage them to contact you if they need to have a problem like that solved.
Other types of videos are only useful if they make people click on your video feed and find the “actionable” ones.
But that’s just a guess; I never had a job like that.
To be honest I haven’t asked for specific examples (and I guess I’ll need to find a way to ask for it which is not misconstrued as confrontational) but no one has been forthcoming.
Yup, “Hey look at this, you should get them to do your next music video for you” or within a band: “hey look at this video they did for this band, we could use something like that”.
That rings true. The only person I know personally who has gotten such high social media engagement they are now getting spots on traditional media is an “expert”, therefore they provide actionable advice. They have both the credentials and the industry experience to back it up. It also (unfortunately) helps they intentionally solicit controversy and use clickbaity statements. And it’s a topic which is always in demand. At their behest I’ve tried putting out didactic videos on what bands and artists should do for music videos, explaining different tropes and conventions where are cool. but like after 2 months I ran out of ways to make it “actionable”. Maybe if I continued the grind for 6+ months the algorithm would have started pushing my content more on people outside of my network’s Instagram feed?
Or maybe I need to pay for ads?