I’ve been repetitively told that “you need to put your stuff out there” is true—but I don’t believe it. These people are often peers, stating it as a fact
Can they give you specific examples of the clients they gained as a result of publishing a video on a social network? (Maybe there was something special about those videos, and it is not true for videos in general. But maybe you could copy that special thing.)
Likes and comments don’t translate into commissions and clients.
Agreed, they don’t. Maybe shares make it more likely for the video to reach a potential client.
I suspect that a good video needs to be “actionable”: it should give a specific example of a problem that you can solve, and it should explicitly encourage them to contact you if they need to have a problem like that solved.
Other types of videos are only useful if they make people click on your video feed and find the “actionable” ones.
But that’s just a guess; I never had a job like that.
Can they give you specific examples of the clients they gained as a result of publishing a video on a social network?
To be honest I haven’t asked for specific examples (and I guess I’ll need to find a way to ask for it which is not misconstrued as confrontational) but no one has been forthcoming.
Agreed, they don’t. Maybe shares make it more likely for the video to reach a potential client.
Yup, “Hey look at this, you should get them to do your next music video for you” or within a band: “hey look at this video they did for this band, we could use something like that”.
I suspect that a good video needs to be “actionable”: it should give a specific example of a problem that you can solve, and it should explicitly encourage them to contact you if they need to have a problem like that solved.
That rings true. The only person I know personally who has gotten such high social media engagement they are now getting spots on traditional media is an “expert”, therefore they provide actionable advice. They have both the credentials and the industry experience to back it up. It also (unfortunately) helps they intentionally solicit controversy and use clickbaity statements. And it’s a topic which is always in demand. At their behest I’ve tried putting out didactic videos on what bands and artists should do for music videos, explaining different tropes and conventions where are cool. but like after 2 months I ran out of ways to make it “actionable”. Maybe if I continued the grind for 6+ months the algorithm would have started pushing my content more on people outside of my network’s Instagram feed?
Can they give you specific examples of the clients they gained as a result of publishing a video on a social network? (Maybe there was something special about those videos, and it is not true for videos in general. But maybe you could copy that special thing.)
Agreed, they don’t. Maybe shares make it more likely for the video to reach a potential client.
I suspect that a good video needs to be “actionable”: it should give a specific example of a problem that you can solve, and it should explicitly encourage them to contact you if they need to have a problem like that solved.
Other types of videos are only useful if they make people click on your video feed and find the “actionable” ones.
But that’s just a guess; I never had a job like that.
To be honest I haven’t asked for specific examples (and I guess I’ll need to find a way to ask for it which is not misconstrued as confrontational) but no one has been forthcoming.
Yup, “Hey look at this, you should get them to do your next music video for you” or within a band: “hey look at this video they did for this band, we could use something like that”.
That rings true. The only person I know personally who has gotten such high social media engagement they are now getting spots on traditional media is an “expert”, therefore they provide actionable advice. They have both the credentials and the industry experience to back it up. It also (unfortunately) helps they intentionally solicit controversy and use clickbaity statements. And it’s a topic which is always in demand. At their behest I’ve tried putting out didactic videos on what bands and artists should do for music videos, explaining different tropes and conventions where are cool. but like after 2 months I ran out of ways to make it “actionable”. Maybe if I continued the grind for 6+ months the algorithm would have started pushing my content more on people outside of my network’s Instagram feed?
Or maybe I need to pay for ads?