Ads may have greater impact on you when you buy gifts for others. You are less sure about their utility function than you are about yours, so it is easier to nudge you.
This is a good point.
(Maybe I should even watch more ads for women’s stuff. I am usually clueless about what to give my wife...)
This is a good point.
(Maybe I should even watch more ads for women’s stuff. I am usually clueless about what to give my wife...)
Similarly, grandparents buying Christmas gifts for their grandchildren.