The Aldi’s chain of grocery stores takes a similar approach. They promise to do less: fewer products, fewer brands (often 1 for a product), fewer hours, lower prices.
Yes, and the result is that you need to shop in at least 2 shops. For example beer is something most people only willing to buy their favorite brands, and that is rarely the Landgraf stuff Aldi sells (actually the bottled version is not too bad, still, I’ll stick to Warsteiner when and if I will drink alcohol again). If people are happy with their beer, they will find that they don’t like the Ritter chocolates they carry almost exclusively, because they want Milka or Cadbury. Another shop again.
My point is, if people need to go to 2 shops anyway, it would be better if Aldi would drop those kinds of products people tend to be picky about the brand anyway, and carry only the product types where people usually don’t care about brand (detergent, butter, milk, mineral water, orange juice...)
People do care about butter brands. Kerrygold manages to sell at a higher price point than other kinds of butter and make up 50% of the market of branded butter in Germany.
If you go to Lidl they sell Kerrygold for 1.79€ per pack and their own “Golden Kelly” brand for 1,11€. I think Aldi sells a Irish butter brand in that slot, which is a bit less direct about being similar to Kerrygold.
Then there are people who are fine buying non-Irish butter (likely not Grassfed) and people who do want bio-butter.
The Aldi’s chain of grocery stores takes a similar approach. They promise to do less: fewer products, fewer brands (often 1 for a product), fewer hours, lower prices.
Yes, and the result is that you need to shop in at least 2 shops. For example beer is something most people only willing to buy their favorite brands, and that is rarely the Landgraf stuff Aldi sells (actually the bottled version is not too bad, still, I’ll stick to Warsteiner when and if I will drink alcohol again). If people are happy with their beer, they will find that they don’t like the Ritter chocolates they carry almost exclusively, because they want Milka or Cadbury. Another shop again.
My point is, if people need to go to 2 shops anyway, it would be better if Aldi would drop those kinds of products people tend to be picky about the brand anyway, and carry only the product types where people usually don’t care about brand (detergent, butter, milk, mineral water, orange juice...)
People do care about butter brands. Kerrygold manages to sell at a higher price point than other kinds of butter and make up 50% of the market of branded butter in Germany.
If you go to Lidl they sell Kerrygold for 1.79€ per pack and their own “Golden Kelly” brand for 1,11€. I think Aldi sells a Irish butter brand in that slot, which is a bit less direct about being similar to Kerrygold.
Then there are people who are fine buying non-Irish butter (likely not Grassfed) and people who do want bio-butter.