ion, because it had both the biggest sample size & was the most positive result
And it was the only study (unless the other ones that you didn’t explicate had it) that focused on the type of marketing (direct response marketing) that I was referring to. You certainly could have strawmanned my position by picking a study that was referring to brand advertising, but I would hardly call it a steelman to select the one study that was relevant.
So, where’s this literature on how effective and scalable advertising is at manipulating people?
As I said, it’s in the robust history of effective A/B testing/campaigns with measurable effects on revenue in this space.
And it was the only study (unless the other ones that you didn’t explicate had it) that focused on the type of marketing (direct response marketing) that I was referring to. You certainly could have strawmanned my position by picking a study that was referring to brand advertising, but I would hardly call it a steelman to select the one study that was relevant.
As I said, it’s in the robust history of effective A/B testing/campaigns with measurable effects on revenue in this space.
Which history is...? (I now ask for the third time.)
I don’t understand what you’re asking apparently. Do you want se books you can read that take you through the history of direct response marketing?