In a sense, I don’t: if we know of a cultural change that has likely changed the dynamics in the past, then my results are only likely to be valid now and not in the past. Of course, here familiarity with other research is helpful both as it helps tell me what people found in the past, and as it helps test for cultural changes.
Is there some specific cultural change you have in mind?
Since culture changes slowly day-by-day, how do you account for that in analysis that span across time?
In a sense, I don’t: if we know of a cultural change that has likely changed the dynamics in the past, then my results are only likely to be valid now and not in the past. Of course, here familiarity with other research is helpful both as it helps tell me what people found in the past, and as it helps test for cultural changes.
Is there some specific cultural change you have in mind?