Bears are wild animals. I think it would take way too much effort to get a large enough consistent supply of autumn bear fat even for a food truck, especially given that people probably wouldn’t pay for one cracker’s worth at a time.
Fine then, let’s use beef tallow. We could sell jars of beef tallow mixed with honey and salt as some kind of paleo peanut butter alternative and branch out from there. I think plenty of people would enjoy it, though I think it would be hard to convince the kind of people who love beef tallow to buy it in a jar from us rather than make it themselves.
The base rate of packaged food startups failing within the first year is 90%.[1] If I had to bet based on taste alone, I would expect a honeyed tallow startup to have a better shot than average, but my guess is that marketing would have to be heroic.
Bears are wild animals. I think it would take way too much effort to get a large enough consistent supply of autumn bear fat even for a food truck, especially given that people probably wouldn’t pay for one cracker’s worth at a time.
Fine then, let’s use beef tallow. We could sell jars of beef tallow mixed with honey and salt as some kind of paleo peanut butter alternative and branch out from there. I think plenty of people would enjoy it, though I think it would be hard to convince the kind of people who love beef tallow to buy it in a jar from us rather than make it themselves.
The base rate of packaged food startups failing within the first year is 90%.[1] If I had to bet based on taste alone, I would expect a honeyed tallow startup to have a better shot than average, but my guess is that marketing would have to be heroic.
https://www.ksre.k-state.edu/kvafl/resources/development.html
mmm beef tallow is pretty in these days? I also think there’s got to be some mileage from optimization to find the bliss point.