Well… it depends on what you point at.
Love, as I view it is not something that can be easily defined. To me it’s a way of being into this world. This video describes it.
As for emotions… why would anyone dislike the joy of figuring things out? the post flow feeling of accomplishment? They are wired into our positive reinforcement system and as long as the thing they are reinforcing is a thing worth investing in, why not let nature run its course?
A master was once unmoved by the complaints of his disciples that, though they listened with pleasure to his parables and stories, they were also frustrated for they longed for something deeper. To all their objections he would simply reply: “You have yet to understand, my friends, that the shortest distance between a human being and truth is a story.”
You need a good story. That’s all. A good story.
2 things come to my mind as examples:
The first one is about the past and comes from a novel called “Quo Vadis” which is about early christianity. There is a scene there where a roman guy searching a girl he wanted stumbles on a christians meeting and there was Peter retelling the story of Jesus. The power of his words as a living witness made the guy forget what he was looking for. Personal testimony is one huge attention grabber if is done right.
The second one is from Dune. Pardot Kynes, the planetologist, tells to the fremen the story of Arrakis could become and tells it so well that Uliet, the guy in charge of killing him chose to take his own life and with this self-sacrifice started the terraforming process.
So, what would a rational story be about? Health and Happiness sound like good bets. It should incorporate elements described by religious mysticism, stuff like Love, Joy, Strength, Peace, Trust, etc. It should position itself to the current effort to find common ground… like the Charter for Compassion. It should be about a long journey of discovering the power of love.
“What paralyzes life is lack of faith and lack of audacity. The difficulty lies not in solving problems but expressing them. And so we cannot avoid this conclusion: it is biologically evident that to gain control of passion and so make it serve spirit must be a condition of progress. Sooner or later, then, the world will brush aside our incredulity and take this step : because whatever is the more true comes out into the open, and whatever is better is ultimately realized. The day will come when, after harnessing the ether, the winds, the tides, gravitation, we shall harness for God the energies of love. And, on that day, for the second time in the history of the world, man will have discovered fire.”
Pierre Teilhard de Chardin