LOL. Wake up and smell the tea :-) People who want to push advertising into your eyeballs now routinely construct on-demand (as in, in response to a Google query) websites/blogs/etc. just so that you’d look at them and they get paid for ad impressions.
Are these things going to fool any actual human, or just Google’s algorithms, i.e., that people see it in Google’s searches, possibly click, but don’t look at it any closer.
Except who sees a paper except the grader and the student who wrote it?
Empirically this incentive wasn’t strong enough.