A lot of things that are cringe are specifically that way because they violate a socially-maintained taboo. Overcoming the taboos against these sorts of actions and these sorts of topics is precisely what we should be doing.
The fact that it is cringey is exactly the reason I am going to participate
Problem: Sick or elderly neighbors who can’t get groceries and don’t know anyone in the neighborhood to ask for help.
Solution: We put fliers into all the mailboxes in our neighborhood just this evening, giving people our phone numbers and an online group we’re managing so that we can coordinate future grocery store runs (and other support activities)