One reason that I would do the 20 minute trip across town for a $5 saving is to reward the store with the good deal and punish the store with the high price.
Since a 20-minute trip is almost never worth $5 to me, it will really depend on how cranky I am.
In this scenario, given that they are different branches of the same store, the whole thing might make me so cranky that I go to another store completely or figure out a way to go a while longer without a calculator.
This is pretty much why I do not have colour ink in my printer right now. I was at a Staples recently and they had ink for a price I was willing to pay but I knew they were selling it online cheaper.
I know I’m not acting rationally about whether I have ink and how much I’m spending on it. I also know that I shouldn’t assign moral values to Staples’ pricing policies, but I don’t think I’ll be printing in colour until either I find someone with a pricing policy that doesn’t feel all wrong to me or my girlfriend buys some ink because she doesn’t want to wait for me to do it any longer.
One reason that I would do the 20 minute trip across town for a $5 saving is to reward the store with the good deal and punish the store with the high price.
Since a 20-minute trip is almost never worth $5 to me, it will really depend on how cranky I am.
In this scenario, given that they are different branches of the same store, the whole thing might make me so cranky that I go to another store completely or figure out a way to go a while longer without a calculator.
This is pretty much why I do not have colour ink in my printer right now. I was at a Staples recently and they had ink for a price I was willing to pay but I knew they were selling it online cheaper.
I know I’m not acting rationally about whether I have ink and how much I’m spending on it. I also know that I shouldn’t assign moral values to Staples’ pricing policies, but I don’t think I’ll be printing in colour until either I find someone with a pricing policy that doesn’t feel all wrong to me or my girlfriend buys some ink because she doesn’t want to wait for me to do it any longer.