Based on your comment, it seems like you are making a value judgement that philosophical tradition > memes & celebrities, and that reinvention is not worthwhile. But I don’t see how “reinvention” is a bad thing, nor why philosophical tradition should be valued more than this version using memes & celebrities.
Memes and celebrities are often easier to understand than philosophical essays. If reinvention gets more people exposed to the same (good) thing, then it has more opportunity to spread. Doesn’t matter if it’s something that’s been said before, in my view; this piece is well-written and does a good job propagating these ideas forward, to take root more firmly in the collective unconscious.
Why not submit this as a post on LW?