Even though I don’t think MTurk could be used for veg flyers very well, it’s the best example I can think of right now: imagine that the current flyer converts 1% of people who read it to consider vegetarianism, but a different flyer might convert 1.05% of people.
A sizable percentage of MTurk labor is done by Indians, who are presumably vegetarian already, and thus a bad source for this sort of information. You might be able to restrict the nationality of your workers, but those sorts of worries seem potentially significant.
Why presume that Indians are vegetarian? That most Indians are vegetarian seems implausible to me (although, yes, I bet they are much more likely to be vegetarian than Americans). Care to give a citation?
India has the lowest rate of meat consumption in the world. The plurality will eat meat, but some unknown percentage of that group will not prepare meat for consumption in their home, and only eat it when eating out.
(I did overestimate the prevalence of vegetarianism in India- I thought it was over half- but by only about 2:1.)
A sizable percentage of MTurk labor is done by Indians, who are presumably vegetarian already, and thus a bad source for this sort of information. You might be able to restrict the nationality of your workers, but those sorts of worries seem potentially significant.
Why presume that Indians are vegetarian? That most Indians are vegetarian seems implausible to me (although, yes, I bet they are much more likely to be vegetarian than Americans). Care to give a citation?
India has the lowest rate of meat consumption in the world. The plurality will eat meat, but some unknown percentage of that group will not prepare meat for consumption in their home, and only eat it when eating out.
(I did overestimate the prevalence of vegetarianism in India- I thought it was over half- but by only about 2:1.)
Perhaps the best thing to do at first would just be a standard demographics survey to see what is there.