Example: Cognitive therapy (vs. SSRIs like Prozac) - studies show that good cognitive therapy can bring about similar changes in brain patterns, and relapse is lower once treatment (or medication) is terminated. I don’t know how expensive good therapy is (so the user-end costs might be the same), but Pfizer sure isn’t making its buck on cognitive therapy. (You can google stats on SSRI use and comparative studies.)
Example: Cognitive therapy (vs. SSRIs like Prozac) - studies show that good cognitive therapy can bring about similar changes in brain patterns, and relapse is lower once treatment (or medication) is terminated. I don’t know how expensive good therapy is (so the user-end costs might be the same), but Pfizer sure isn’t making its buck on cognitive therapy. (You can google stats on SSRI use and comparative studies.)