If there’s anything the history of advertising should tell us, it is that there will be powerful optimisation pressures for persuasion being developed quietly in the background for all future model post training pipelines.
Quietly at first, then openly as people get used to it. You always want to have just slightly more ads than your competitors, because having much more could make people switch.
Google potentially adding ads to gemini:
https://arstechnica.com/ai/2025/05/google-is-quietly-testing-ads-in-ai-chatbots/
OpenAI adds shopping to chatgpt:
https://www.wired.com/story/openai-adds-shopping-to-chatgpt/
If there’s anything the history of advertising should tell us, it is that there will be powerful optimisation pressures for persuasion being developed quietly in the background for all future model post training pipelines.
Quietly at first, then openly as people get used to it. You always want to have just slightly more ads than your competitors, because having much more could make people switch.