So I recently released a major update to my commercial game, and announced that I would be letting people have it for donations at half the price for the remainder of July 2013. I suspect I did not make that last part prominent enough in the post to the forum where most of my audience originates, since of the purchases made since, only one took the half price option—the rest all paid the normal price. The post included three links: the game’s page, my audio games (general) page, and the front page of my website, I believe in that order. (That is also in ascending order of how prominent the sale is on each page.)
From this I conclude that, if I’m trying to encourage people with a sale, I should point that out often. It is not clear to me if this would encourage at least twice as many purchases as making the sale available but having it involve slightly more effort.
So I recently released a major update to my commercial game, and announced that I would be letting people have it for donations at half the price for the remainder of July 2013. I suspect I did not make that last part prominent enough in the post to the forum where most of my audience originates, since of the purchases made since, only one took the half price option—the rest all paid the normal price. The post included three links: the game’s page, my audio games (general) page, and the front page of my website, I believe in that order. (That is also in ascending order of how prominent the sale is on each page.)
From this I conclude that, if I’m trying to encourage people with a sale, I should point that out often. It is not clear to me if this would encourage at least twice as many purchases as making the sale available but having it involve slightly more effort.