people misinterpret utility as having diminishing marginal utility in contravention to experimental instructions
This explains a LOT.
http://www.wjh.harvard.edu/~jgreene/GreeneWJH/Greene-Baron-JBDM-01.pdf
Enjoy.
This explains a LOT.
http://www.wjh.harvard.edu/~jgreene/GreeneWJH/Greene-Baron-JBDM-01.pdf
Enjoy.