No one clicks on links, maybe ~25% of users click even one in a giant post.
Two comments, with detail below: (1) make sure you have the relevant denominator and (2) be careful about taking action based on this information.
(1) What counts as a user in this context? Someone who comes to the page, reads a sentence, and then closes the page wouldn’t even have time to click a link, for example, but they don’t represent who your readership actually is. Similarly, users can end up double counted where, for example, they read through the post on their phone, and then come back on their computer to copy a quote or comment. I expect the relative numbers of link-clicking to be a useful comparator between blogs, but I’m not sure how to make sense of that number in a vacuum.
(2) Supposing this is basically true, does it change how you want to write? I expect it depends on who you are writing for, but I predict that the quality of your readership would go down if you didn’t link to your sources.
Two comments, with detail below: (1) make sure you have the relevant denominator and (2) be careful about taking action based on this information.
(1) What counts as a user in this context? Someone who comes to the page, reads a sentence, and then closes the page wouldn’t even have time to click a link, for example, but they don’t represent who your readership actually is. Similarly, users can end up double counted where, for example, they read through the post on their phone, and then come back on their computer to copy a quote or comment. I expect the relative numbers of link-clicking to be a useful comparator between blogs, but I’m not sure how to make sense of that number in a vacuum.
(2) Supposing this is basically true, does it change how you want to write? I expect it depends on who you are writing for, but I predict that the quality of your readership would go down if you didn’t link to your sources.