Virtue ethicists and deontologists merely express a preference for certain codes of conduct because they believe adhering to these codes will maximize their utility, usually via the mechanism of lowering their time preference.
ETA: And also, as XiXiDu points out, to signal virtuosity.
Virtue ethicists and deontologists merely express a preference for certain codes of conduct because they believe adhering to these codes will maximize their utility, usually via the mechanism of lowering their time preference.
ETA: And also, as XiXiDu points out, to signal virtuosity.