By cutting out the need for a separate “ethical” packaging, marketing, and distribution system, you vastly lower the costs for new entrants into the market. More, there would be additional benefits since you could cut other costs like the impact of long-range transportation (how do I weigh the environmental costs of shipping ethically sourced eggs from Maine to California vs buying local factory?).
I worry that consumers derive as much value from the act of buying the ethically sourced product as the actual reduction in harm, but maybe there’s ways to market around that. Not sure, but it seems worth finding out :).
If we lived in a different world then e.g. restaurants could still repackage them at the last mile, selling humane egg credits along with their omelette. But in practice this probably wouldn’t check the same box for most consumers.
Or, imagine if this were a service available to restaurants such that they could have an option on menu items: +$1 for ethically sourced eggs. Now, the service is transparent for them (maybe integrate with a payment provider willing to facilitate the network for free marketing) and they don’t have to deal with buying two sets of eggs or taking supply risks.
Hm, starting to think there’s a version of this that’s viable.
I really like this idea of moral fungibility.
By cutting out the need for a separate “ethical” packaging, marketing, and distribution system, you vastly lower the costs for new entrants into the market. More, there would be additional benefits since you could cut other costs like the impact of long-range transportation (how do I weigh the environmental costs of shipping ethically sourced eggs from Maine to California vs buying local factory?).
I worry that consumers derive as much value from the act of buying the ethically sourced product as the actual reduction in harm, but maybe there’s ways to market around that. Not sure, but it seems worth finding out :).
If we lived in a different world then e.g. restaurants could still repackage them at the last mile, selling humane egg credits along with their omelette. But in practice this probably wouldn’t check the same box for most consumers.
Or, imagine if this were a service available to restaurants such that they could have an option on menu items: +$1 for ethically sourced eggs. Now, the service is transparent for them (maybe integrate with a payment provider willing to facilitate the network for free marketing) and they don’t have to deal with buying two sets of eggs or taking supply risks.
Hm, starting to think there’s a version of this that’s viable.