One of the most effective ways to signal you are altruistic and trustworthy is to actually be altruistic and trustworthy.
I agree with the main thrust of the argument, but such signaling would only apply to potential trading partners to whom you make a habit of speaking openly and honestly about your motives, or who are unusually clever and perceptive, or both.
I agree with the main thrust of the argument, but such signaling would only apply to potential trading partners to whom you make a habit of speaking openly and honestly about your motives, or who are unusually clever and perceptive, or both.