Interestingly 0 as in “free stuff” is also often mispriced (hence all the ‘free offers’ you get in the mail).
Yup, Dan Ariely often talks about this in his books.
Interestingly 0 as in “free stuff” is also often mispriced (hence all the ‘free offers’ you get in the mail).
Yup, Dan Ariely often talks about this in his books.