Oh, I did misread your post. I thought these were just people on some mailing list that had no relation to HPMOR/EA and you were planning on sending them books as advertising. This makes a lot more sense, and I’m much more cool with this form of advertising.
EDIT: I will point out, it still does scream “cult tactic” to me, probably because it is targeting specific people who do not know there is a campaign behind the scenes to get them to join the group. I don’t think it is wrong to advertise to people who have given their consent, but I do think it is dangerous to have a culture where you discuss how to best advertise to specific people.
Oh, I did misread your post. I thought these were just people on some mailing list that had no relation to HPMOR/EA and you were planning on sending them books as advertising. This makes a lot more sense, and I’m much more cool with this form of advertising.
EDIT: I will point out, it still does scream “cult tactic” to me, probably because it is targeting specific people who do not know there is a campaign behind the scenes to get them to join the group. I don’t think it is wrong to advertise to people who have given their consent, but I do think it is dangerous to have a culture where you discuss how to best advertise to specific people.