Interesting. I expect one of the first places to see large scale adoption of AI to produce and improve writing is in what I’ll call click farms: online sites that post real content but depend on a steady stream of articles to generate views to show ads to generate revenue. These sites and the people the write for them face a major challenge: they have to constantly churn out posts about stuff day after day at a rate of 1-3 articles a day. Not surprisingly, most of this ends up being fairly low quality content, with maybe 1⁄10 things being something worth reading (the writers of the content know this but they’re trapped by the ad dynamics).
AI would let them carry on with the current strategy but not spend so much time on writing the filler content.