You could technically say Google is a marketing company, but Google’s ability to sell search ads doesn’t depend on being good at marketing in the traditional sense. It’s not like Google is writing ads themselves and selling the ad copy to companies.
Exactly. It is notable that google hosts so much ad copy, but is bad at it. You would think that they could get good by imitation, but turns out that no, imitating good marketing is hard.
Google is a marketing company, it sells marketing to other people
So it actually does say something about google as an organization that their dogfood marketing is only mediocre.
You could technically say Google is a marketing company, but Google’s ability to sell search ads doesn’t depend on being good at marketing in the traditional sense. It’s not like Google is writing ads themselves and selling the ad copy to companies.
Exactly. It is notable that google hosts so much ad copy, but is bad at it. You would think that they could get good by imitation, but turns out that no, imitating good marketing is hard.