I understand that, and I agree with that general principle. My comment was intended to be about where to draw the line between incorrect theory, acceptable theory, and pre-theory.
In particular, I think that while optimisation is too much theory, goal-directedness talk is not, despite being more in theory-land than empirical malign generalisation talk. We should keep thinking of worries on the level of goals, even as we’re still figuring out how to characterise goals precisely. We should also be thinking of worries on the level of what we could observe empirically.