Yep. And equally, the blurbs would be a lot less effective if the title were more timid and less stark.
Hearing that a wide range of respected figures endorse a book called If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All is a potential “holy shit” moment. If the same figures were endorsing a book with a vaguely inoffensive title like Smarter Than Us or The AI Crucible, it would spark a lot less interest (and concern).
Yep. And equally, the blurbs would be a lot less effective if the title were more timid and less stark.
Hearing that a wide range of respected figures endorse a book called If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All is a potential “holy shit” moment. If the same figures were endorsing a book with a vaguely inoffensive title like Smarter Than Us or The AI Crucible, it would spark a lot less interest (and concern).