I hear you, it’s hard to determine these things fully. I do think social sharing is weak evidence—again, people choose to put their social capital behind it, and it gets post-factum cognitive justification going.
A stronger piece of evidence is this case study from a comment on my personal FB page about someone who was convinced to donate to effective charities from an article I wrote.
Other evidence is important, of course, and I like your idea!
I hear you, it’s hard to determine these things fully. I do think social sharing is weak evidence—again, people choose to put their social capital behind it, and it gets post-factum cognitive justification going.
A stronger piece of evidence is this case study from a comment on my personal FB page about someone who was convinced to donate to effective charities from an article I wrote.
Other evidence is important, of course, and I like your idea!