It’s a content vs. formatting issue. Words like vote, march, reply, points, etc are really formatting, but Google reads them as content.
To fix this, you could do a lot of JavaScript hacking so that the timestamps, etc are displayed using DHTML. The search engine robots won’t run JavaScript, so they’ll only see the content.
JS hacking will also make the page less stable, less accessible and more annoying to maintain. So it’s possible, but there is a significant cost involved.
It’s a content vs. formatting issue. Words like vote, march, reply, points, etc are really formatting, but Google reads them as content.
To fix this, you could do a lot of JavaScript hacking so that the timestamps, etc are displayed using DHTML. The search engine robots won’t run JavaScript, so they’ll only see the content.
JS hacking will also make the page less stable, less accessible and more annoying to maintain. So it’s possible, but there is a significant cost involved.