There was some discussion about heroic responsibility here not too long ago. One aspect / behavior that some people (incorrectly IMO) attribute to heroic responsibility is that it is a justification for deontology violations in order to accomplish whatever goal you have.
My take is that it is more like the opposite: the thing you’re describing here is mostly just ordinary high-agency behavior / executive responsibility. Where heroic responsibility comes in is that it says that you’re supposed to wield that agency and level of execution continuously and at all levels of meta (using comprehensive / non-naive consequentialism) until the job is actually done. It also includes tracking and recognizing when to give up, and making that call—in your example, maybe this means stepping back and realizing that actually running the kind of ads you were trying to run are not effective or not worth the cost in the first place, or that your car dealership is headed for bankruptcy regardless of what happens with the ads. Furthermore, taking heroic responsibility means that you’re obligated to do all this without stepping outside the bounds of deontology or slipping into invalid / motivated reasoning.
There was some discussion about heroic responsibility here not too long ago. One aspect / behavior that some people (incorrectly IMO) attribute to heroic responsibility is that it is a justification for deontology violations in order to accomplish whatever goal you have.
My take is that it is more like the opposite: the thing you’re describing here is mostly just ordinary high-agency behavior / executive responsibility. Where heroic responsibility comes in is that it says that you’re supposed to wield that agency and level of execution continuously and at all levels of meta (using comprehensive / non-naive consequentialism) until the job is actually done. It also includes tracking and recognizing when to give up, and making that call—in your example, maybe this means stepping back and realizing that actually running the kind of ads you were trying to run are not effective or not worth the cost in the first place, or that your car dealership is headed for bankruptcy regardless of what happens with the ads. Furthermore, taking heroic responsibility means that you’re obligated to do all this without stepping outside the bounds of deontology or slipping into invalid / motivated reasoning.