No, that isn’t it. Every self-help book (of which there’s a huge industry, and most of which are complete crap) is “trying to change the way people think”, and nobody sees that as weird.
Seriously?
Which part of my comment are you incredulous about?
That nobody sees self-help books as weird or cultlike.
Seriously?
Which part of my comment are you incredulous about?
That nobody sees self-help books as weird or cultlike.