I’ve been reading Damon Centola’s book, “Change”, which seems to be laying out the case that neither professionals nor influencers actually drive social changes, rather, social change is driven by redundant reinforcement in peer networks.
I’ve been reading Damon Centola’s book, “Change”, which seems to be laying out the case that neither professionals nor influencers actually drive social changes, rather, social change is driven by redundant reinforcement in peer networks.