One antifeature I see promoted a lot is “It doesn’t track your data”. And this seems like it actually manages to be the main selling point on its own for products like DuckDuckGo, Firefox, and PinePhone.
The major difference from the game and movie examples is that these products have fewer competitors, with few or none sharing this particular antifeature.
Antifeatures work as marketing if a product is unique or almost unique in its category for having a highly desired antifeature. If there are lots of other products with the same antifeature, the antifeature alone won’t sell the product. But the same is true of regular features. You can’t convince your friends to play a game by saying “it has a story” or “it has a combat system” either.
One antifeature I see promoted a lot is “It doesn’t track your data”. And this seems like it actually manages to be the main selling point on its own for products like DuckDuckGo, Firefox, and PinePhone.
The major difference from the game and movie examples is that these products have fewer competitors, with few or none sharing this particular antifeature.
Antifeatures work as marketing if a product is unique or almost unique in its category for having a highly desired antifeature. If there are lots of other products with the same antifeature, the antifeature alone won’t sell the product. But the same is true of regular features. You can’t convince your friends to play a game by saying “it has a story” or “it has a combat system” either.