From my notes for the book 0 to 1:
“Competition is destructive and not a sign of value”.
For your alpha, look for secrets (things you know or are confident in, but no one else is). Create something that is 10x better than any alternative. Don’t start the next restaurant. You want to be the next monopoly.
Not the focus of that book, but personally, I would also like to create value, not only capture it. So I’d aim not to start the next Elsevier, Coca-Cola, or Facebook, even though they have great profit margins. There are good and bad monopolies.
From my notes for the book 0 to 1: “Competition is destructive and not a sign of value”.
For your alpha, look for secrets (things you know or are confident in, but no one else is). Create something that is 10x better than any alternative. Don’t start the next restaurant. You want to be the next monopoly.
Not the focus of that book, but personally, I would also like to create value, not only capture it. So I’d aim not to start the next Elsevier, Coca-Cola, or Facebook, even though they have great profit margins. There are good and bad monopolies.