Software often has network effects — for instance in the exchange of good techniques (or, in an open-source world, patches!), compatibility of file formats, comfort sharing a work environment. And then there are the sunk costs of learning to use a specific piece of software and adapting your work habits to use it.
These suggest that users may have a good reason to deter their fellow users from switching away.
Software often has network effects — for instance in the exchange of good techniques (or, in an open-source world, patches!), compatibility of file formats, comfort sharing a work environment. And then there are the sunk costs of learning to use a specific piece of software and adapting your work habits to use it.
These suggest that users may have a good reason to deter their fellow users from switching away.
Perhaps explaining why Apple users are famously evangelical.
That’s a good point… and also rather scary.