I suspect that the ability to visualize someone benefited by your action is often a proxy for being certain that your action actually helped someone, and that people often place additional value on that certainty. They might not be acting as perfectly rational economic agents in such cases, but I’m not sure I’d call such behavior irrational.
I suspect that the ability to visualize someone benefited by your action is often a proxy for being certain that your action actually helped someone, and that people often place additional value on that certainty. They might not be acting as perfectly rational economic agents in such cases, but I’m not sure I’d call such behavior irrational.
Doesn’t matter how we call a behavior. If it can be improved, it should be.