It sounds like, while people are very reluctant to begin paying for information online, they are very tolerant of ongoing payments once they start. For example, Netflix is popular despite free alternatives. The main hurdles (assuming reasonable prices) might be the inconvenience of signup and authentication, and a one-time initial distrust.
It sounds like, while people are very reluctant to begin paying for information online, they are very tolerant of ongoing payments once they start. For example, Netflix is popular despite free alternatives. The main hurdles (assuming reasonable prices) might be the inconvenience of signup and authentication, and a one-time initial distrust.