I did a bunch of work at MIRI trying to figure out the funnel and it’s extremely chaotic and, broadly, too low-signal to give much attribution to particular events / channels / mechanisms. I sort of think the clean attribution model just ‘isn’t how it works anymore’.
Also these numbers are just ‘hundreds of sales per day’ (based on publicly available info relating sales rank to numbers), not like thousands, so it’s still a very low conversion rate if we consider the >100m view Coxon tweet the top of the funnel. (e.g. <1/100k).
I did a bunch of work at MIRI trying to figure out the funnel and it’s extremely chaotic and, broadly, too low-signal to give much attribution to particular events / channels / mechanisms. I sort of think the clean attribution model just ‘isn’t how it works anymore’.
Also these numbers are just ‘hundreds of sales per day’ (based on publicly available info relating sales rank to numbers), not like thousands, so it’s still a very low conversion rate if we consider the >100m view Coxon tweet the top of the funnel. (e.g. <1/100k).