It seems like on a basic strategical level (ignoring the politeness of trying to change others’ values) you would much prefer have 2 than 1, because it is longer lasting, and doesn’t involve you threatening conflict with other people for the duration.
There’s surface actions and then there’s background convictions. I think public shaming only works for the surface actions. For example, you don’t want racists to use racist insults, so when you see someone doing it, you’re very motivated to shoot it on your phone and post publicly. I think it’s plausible that such shaming deters racists from acting out in public. But I don’t think it moves the needle on their background racist convictions.
What works for background convictions is storytelling: fiction, movies, real-life stories about someone. We are primed to elicit hints on how-important-people-think from all this and to adjust our worldview to conform.
There’s surface actions and then there’s background convictions. I think public shaming only works for the surface actions. For example, you don’t want racists to use racist insults, so when you see someone doing it, you’re very motivated to shoot it on your phone and post publicly. I think it’s plausible that such shaming deters racists from acting out in public. But I don’t think it moves the needle on their background racist convictions.
What works for background convictions is storytelling: fiction, movies, real-life stories about someone. We are primed to elicit hints on how-important-people-think from all this and to adjust our worldview to conform.