now I need to form a hypothesis how “normal” people, who like them, think.
Easy.
Forming judgements is hard. Evaluating facts and converting them to your preferences takes time, energy, and some qualifications. Taking the ready-made value judgment someone is offering you with a ribbon on top is a low-effort path.
Why is it self-serving? I do the same thing myself if, say, I need to buy something I don’t care much about. Let’s say I need to buy X, I run a quick Google search, so… people say they like brand Y, second review? they still like brand Y, OK, whatever, done. Quick and easy.
Easy.
Forming judgements is hard. Evaluating facts and converting them to your preferences takes time, energy, and some qualifications. Taking the ready-made value judgment someone is offering you with a ribbon on top is a low-effort path.
No, this is too self-serving. The most realistic interpretation is usually the one that does not make you feel better than others. I would propose this: http://lesswrong.com/lw/m7l/we_should_introduce_ourselves_differently/ce51
Why is it self-serving? I do the same thing myself if, say, I need to buy something I don’t care much about. Let’s say I need to buy X, I run a quick Google search, so… people say they like brand Y, second review? they still like brand Y, OK, whatever, done. Quick and easy.