I learned that my initial copy was not viral to motivate people to join based on seeing the group name in their newsfeed. I learned that it is a whole lot easier to get someone to join a group than it is to invite their friends to join the group. I sent out a few mass messages encouraging people to invite their friends, but the third and final message I sent out resulted in a net loss in users for the group.
I do still have control of that group and it’s 150 members, so it’s a good enough place to focus test ad copy for the next group.
Hmmm. Conceded. Since it looks like this was tried before and failed, I’d be interested to hear what you learned from the first attempt.
I learned that my initial copy was not viral to motivate people to join based on seeing the group name in their newsfeed. I learned that it is a whole lot easier to get someone to join a group than it is to invite their friends to join the group. I sent out a few mass messages encouraging people to invite their friends, but the third and final message I sent out resulted in a net loss in users for the group.
I do still have control of that group and it’s 150 members, so it’s a good enough place to focus test ad copy for the next group.