I think that a good name should be somewhat arbitrary; it should not be a description of what organization does. It is easier to google, and also does lead to quick judgement “yeah, I totally can imagine what exactly they do; I don’t need any more information”.
It should be user friendly, not sound like some government institution or something very advanced scientifically or technically. It should not evoke “this is not for me” response.
Easy to remember and pronounce.
No strong associations. Bad associations are obviously bad, but also associations that are good for some people, are probably bad for some other people.
Also do you want to embrace or shy away from the fact that you are technically in the self help business.
It’s not just self-help, it’s also other-help, like an educational institution.
I think that a good name should be somewhat arbitrary; it should not be a description of what organization does. It is easier to google, and also does lead to quick judgement “yeah, I totally can imagine what exactly they do; I don’t need any more information”.
It should be user friendly, not sound like some government institution or something very advanced scientifically or technically. It should not evoke “this is not for me” response.
Easy to remember and pronounce.
No strong associations. Bad associations are obviously bad, but also associations that are good for some people, are probably bad for some other people.
It’s not just self-help, it’s also other-help, like an educational institution.