Simply use marketing to get them to be more standard practice at hospitals and doctors offices.
A lot of money is spent on pharmaceutical and medical device marketing, and it’s a crowded field. Occasionally someone who’s already very high profile like Atul Gawande can successfully promote things like the idea of having checklists at all, but in a substantial share of cases these quickly become distorted by hospital internal politics.
A lot of money is spent on pharmaceutical and medical device marketing, and it’s a crowded field. Occasionally someone who’s already very high profile like Atul Gawande can successfully promote things like the idea of having checklists at all, but in a substantial share of cases these quickly become distorted by hospital internal politics.