Isn’t the whole point of altruism that we do not benefit a lot from it ourselves?
The point is to help others, not to needlessly deprive ourselves. (Making each other feel better does not reduce the number of anti-malaria nets produced.)
Humans need rewards to shape their behavior. It is better (even for others) if I get rewarded for my altruistic actions and it helps me keep doing good deeds for long time, than if I emotionally “burn out” quickly.
The point is to help others, not to needlessly deprive ourselves. (Making each other feel better does not reduce the number of anti-malaria nets produced.)
Humans need rewards to shape their behavior. It is better (even for others) if I get rewarded for my altruistic actions and it helps me keep doing good deeds for long time, than if I emotionally “burn out” quickly.