-16. Know your intended audience. Learn how they think and what they like to read. Tailor your writing to them.
Could stand more emphasis, in my opinion; this seems to be the overarching goal which subsumes the other advice. If your intended audience doesn’t like in media res, for instance, don’t do it.
Could stand more emphasis, in my opinion; this seems to be the overarching goal which subsumes the other advice. If your intended audience doesn’t like in media res, for instance, don’t do it.