I found that the book Made to Stick was very helpful, especially for conveying statistics and other data with the right emotional context to make people care.
Edit: I guess I scanned instead of reading—I didn’t see on my first read that you did include the SUCCESS formula from Made to Stick. Sorry about that.
I found that the book Made to Stick was very helpful, especially for conveying statistics and other data with the right emotional context to make people care.
Edit: I guess I scanned instead of reading—I didn’t see on my first read that you did include the SUCCESS formula from Made to Stick. Sorry about that.