The idea here is to let them achieve the goals they proclaim, while still signaling their affiliation.
It would seem to be aimed at those with multiple signals they wish to send. (Political affiliation, charitable contribution, a general attitude along the lines of efficiency). It seems most likely to appeal to those who would otherwise be directly donating to charities but want a bit extra out of their contribution.
It would seem to be aimed at those with multiple signals they wish to send. (Political affiliation, charitable contribution, a general attitude along the lines of efficiency). It seems most likely to appeal to those who would otherwise be directly donating to charities but want a bit extra out of their contribution.